Incorporation of Company Branding and SEO

SEO is not an exact science. It is even clearer when a balance between SEO and branding is included in the mix of a strategy. This is a fickle process, to say the least. In this respect, SEO refers to where you place your keywords and phrases. While branding is all about company loyalty and culture. Including two sides waters down both. However, removing either one of them may not necessarily serve all strategic and marketing purposes.

SEO As A Collection Of Guidelines

Again, it must be underlined that Search Engine Optimization is a collection of guidelines rather than an exact science. However, this next suggestion should satisfy both sides of the equation. As a general rule, particularly for early-stage companies, keywords or phrases (i.e. SEO) should be the focus at first, preferably through the integration of company branding thereafter in their evolution. This is just a generality and not to be taken literally.

The Reasoning Behind SEO First

The reasoning is pretty straightforward. No one knows your company by name yet, but it could be that they are looking for your products or services. In the simplest terms, you need to target keywords and phrases not necessarily related to your company but what it offers. However, once you start to gain a level of loyalty and credibility, branding becomes huge. This is a time you might consider adding some corporate messaging that will increase customer loyalty and the ability to trust your brand.

Final Thoughts On Branding

Some final thoughts on branding: Remember that if someone is searching for your company by name, they are probably going to end up at your site, regardless, mostly because of anchor text and backlinks. As a result, in most scenarios, the name of the company is not really important to optimize.